Animal fat in food can decrease the perception of tannins in wine.
Spicy heat in food can be softened by sweetness in wine.
When pairing sweet food and wine, the wine should be sweeter than the food.
What grows together goes together. (Italian food with Italian Wine, French food with French wine.
Match food and wine based on texture
Go in order from lightest to boldest.
Pair rich foods with rich (or acidic) wines.